Do This One Thing to Grow Your Private Practice

Before you try to juggle every platform or chase every new strategy, it’s easy to feel overwhelmed by how to actually Grow Your Private Practice. You might be tired of restrictive systems or just craving more freedom in how you treat people, yet the real challenge is figuring out how to reach the right patients who want what you offer. Here, I’m walking you through the one thing I believe changes everything, and I’m sharing it because I’ve seen it work over and over again. By the end, you’ll understand exactly where to focus so you can move forward without all the noise pulling at you.

My name is Ryan. I know we haven't met yet, and it's a pleasure to be here with you. Over the past 5 years or so, I've helped many clinicians help more people, and that's the mission here: to help you help more people.

Commit to One Platform and One Format

So, what is this one thing that I believe will be the key to your practice’s success? It’s committing to consistently producing long-form video content on YouTube in a style where you're speaking directly to the viewer. The key is the singular focus and the consistency, blocking out all the noise of other platforms and staying committed to building your audience on this one platform. You keep going and you don’t switch to anything else until it works, and you’ll know when it works.

This brings us to the next point.

Why This Approach Mirrors the Game of Basketball

This concept reminds me of basketball at a basic level, where the whole goal is scoring more points than your opponent. There are one-point shots, which are free throws, two-point shots, and three-point shots. In the NBA today, most teams take only three-pointers and easy two-pointers at the rim, known as layups.

Over time, they realized that shots away from the rim and inside the three-point line are much more difficult or just as difficult as a three-pointer, but worth one less point. So teams remove those difficult two-point shots, known as the mid-range jump shot, and focus mainly on three-pointers and layups. I see the same thing happening with content.

That leads into the next component.

Why Short-Form and Written Content Aren’t Enough

I believe the two-point jump shot is the blog post, the social media post, and the short-form video reel on TikTok, Instagram, or even YouTube. It’s not as effective or efficient at getting qualified patients who want to work with you and are a good fit. Think about who you connect with most online. It’s usually someone you can see and hear, someone who has the time to make their points and show who they are.

Short-form content also forces you to create much more of it to get a similar result to a YouTube video. So the YouTube video becomes the three-point shot—worth more and far more efficient than the two-point shot of blogs or short clips.

From here, we move to the next idea.

Four Benefits of Focusing on YouTube

Number one is that even old videos can generate new patients. You can create a video once, and it can serve you later when someone new discovers it and wants help from exactly the kind of clinician you are.

Number two is that video content pre-sells people before you ever talk to them. When they watch your videos and get to know your personality, they trust that you can help them and believe you can solve their problems. A blog post doesn’t cut through, and a social media post is too short and leads to more questions than answers.

Number three is that creating these videos will sharpen your skills. It takes effort to research, plan, rehearse, and deliver a video in a way that connects with people. You’re teaching, presenting, and being charismatic all at once, and that process makes you a better professional.

Number four is that your channel will open up more professional opportunities. If someone in your industry sees that you have an audience and produce quality video and audio, they’re more likely to book you as a guest on their channel or podcast. They might even invite you to speak at their conference or convention because they see your competence, your professionalism, and your audience.

That brings us to the next point.

Why Staying Focused Makes Success Simpler

YouTube content is the most efficient and effective way to grow your practice and attract the right patients who want to work with you. If you can commit to this one thing and remove the distractions, you’ll reach success faster. We all have so much noise in our lives and so many trends pulling at us, but focusing on one platform lets you get good at it and grow your audience.

If someone is meant to work with you, they’ll find your YouTube videos. And later, if you want, you can repurpose your content into a blog post or a short clip, but it all flows from the YouTube video you create.