The Hardest Part of 'Medical Practice Marketing' (And How to Solve It)

If you want to grow an audience, build community, and create more opportunities, you can’t disappear for months at a time and expect things to change. When it comes to digital marketing for medical practices, consistency is what builds trust and momentum over time. I’ve seen firsthand how showing up weekly, or at least every two weeks, is what separates people who move forward from those who stay stuck. In this post, I’m walking you through the psychological and practical factors I’m using right now to stay consistent so that two or three years from now, I’m still here with hundreds of videos helping more people.

Many of the aspirations I’ve had in life fell short because I wasn’t able to stay consistent long enough. I didn’t build the habits or trust the process that small actions done weekly actually move the needle. Over time, that lack of consistency adds up, and you end up in the same place years later wondering why nothing changed. That realization is what pushed me to take this seriously.

Before we dive in, my name is Ryan, and I help doctors and clinicians help more people. Right now, my main focus is YouTube. That’s the platform I’m committing to showing up on consistently, and everything I’m sharing here is based on what I’m actively doing.

The Psychological Side of Staying Consistent

When it comes to consistency, psychology comes first because the body follows the mind. This is really about habit formation, and that’s where the Atomic Habits framework comes in. The habit loop starts with a cue, then craving, then response, and finally reward.

For YouTube, the cue is the platform itself and seeing other people succeed on it. I’ve intentionally followed creators with small channels, mid-sized channels, and large channels who make similar content to mine. Watching them made me realize they’re not any different from me in terms of skill or charisma, which showed me that I can do this too.

That realization creates the craving. The craving is wanting the success, the ability to help more people, and the career opportunities that come with it. That motivation doesn’t stick unless you reinforce it regularly, so I revisit it almost every week through visualization and mindfulness.

From there comes the response, which is the work itself. That means sitting in front of the camera and recording, even when I don’t feel like it. This brings us to the reward, which is tricky early on because the big rewards don’t come right away.

When you’re starting out, you have to manufacture rewards. That might be getting one new subscriber, publishing four videos in a month, or hearing one person say your videos resonated with them. Those moments matter, and you have to let them count.

This brings us to the next part.

Making It Practically Easier to Record Videos

The practical and strategic side of consistency is just as important. If it’s hard to record, you’ll avoid it. One of the biggest things that’s helped me is keeping my recording setup in place.

My camera and lights stay set up in my office all the time. That way, I don’t have to pull anything out or adjust settings. I can just sit down, hit record, and start.

I think of it like my home gym. If I packed everything away just to park cars in the garage, I’d work out less because of the extra friction. Having everything ready makes it easier to follow through, and the same logic applies to recording videos.

From here, we move to the next idea.

Getting Clear on Your Core Promise

Another key to staying consistent is being clear on your core promise. This is essentially your niche, and it’s a one-sentence story of your client or patient’s journey. It defines who you’re talking to, what they’re dealing with, where they want to go, and how you help them get there.

When that’s clear, creating videos becomes much easier. You’re no longer guessing what to talk about because everything fits within that promise. It reduces stress and removes unnecessary thinking.

Planning your videos ahead of time takes this even further. When you already know what you’re going to record, you just show up and execute. It’s similar to using a workout app that tells you exactly what to do, which removes mental load.

Each video should focus on one thing. In this case, I’m only talking about consistency on YouTube, not editing, thumbnails, or titles. It’s one point on the larger journey.

This brings us to the next point.

Loosening the Schedule Without Losing Consistency

One mistake I’ve made in the past is being too rigid with scheduling. I might plan to record every Wednesday, but then Wednesday comes and I’m not in the flow or life gets in the way. When that happens, I’d skip the week entirely and wait for the next Wednesday.

What works better for me is loosening the structure. Instead of locking into a specific day, I focus on a time block where content creation is the priority. As long as I’m recording at least every one to two weeks, the habit stays intact.

For me, that often looks like using the first couple of hours in the morning to outline, think through bullet points, and then record when I’m ready. That flexibility makes me far more likely to stay consistent over time.

Now we move to the final piece.

Using an Editor as Built-In Accountability

The last strategy that’s made a big difference for me is hiring an editor. In many ways, they act as an accountability partner. Once you’re paying someone to edit your videos, you’re committed to producing them.

You don’t need to hire a full-time employee. You can find editors on platforms like Fiverr or Upwork and pay per video. You can even pay for a month upfront and commit to sending four videos.

This removes the mental burden of editing and lets you focus solely on delivering your message. That accountability makes it much more likely that the videos actually get recorded and published.

All of these psychological, strategic, and practical factors are what I’m using right now to stay consistent. If you’re serious about digital marketing for medical practices and want to show up with content every week, this is the process I’m following.

If you want to join me on this journey, get feedback on your videos, or just have someone take a look at what you’re creating, reach out to me. Leave a comment, subscribe, and I’ll subscribe to you as well. I’ll see you out there.